Yep you read that right. It’s “diet” tonic water.

First:
I didn’t know that tonic water had any calories.

Second:
I wasn’t aware that tonic water required sweetening. — I guess since it contains quinine you would have to do something because quinine by itself is incredibly bitter.

But last and certainly not least:
Doesn’t that label leave you with an almost uncontrollable urge to run right out and drink tap water?

The company’s entire marketing and sales force must have been out sick the day this design was submitted.