Blog stats. They give you an idea about the best direction to take your blog. But they are not the be-all, end-all. For instance, I’ve taken this blog from a few thousand hits a month, to around 40 or 50. -That’s not thousands, that’s literally 40 or 50. (That number is so far beyond merely “not good” that my oldest friend asked me why I bothered. Well, it’s because I can. End of story.)
In the meantime, the number of subscribers to my RSS feed is sitting around 100. Still embarrassing, but that’s twice as many as my web stats show.
- Side note:
I’m glad I wrote that bit about RSS because I hadn’t checked it in months. What I saw made me question the stats, so I deleted it and started fresh. -I’m sure that messes with subscribers, but people that know me should be used to that sort of thing by now, and everyone else can just get over it. –And that boys and girls is how NOT to build an audience.
Having mumbled about all that, believe it or not, I do know how to increase my audience. All I have to do is focus on a single main subject, regardless of what that is, and post at least twice a week.
What I’m saying is, if you post about belly button lint -be sure to include pictures- long enough you will develop a substantial following.
(FWIW bellybuttonlint.com is taken. -I checked and it’s nothing but a parking page, but it does exist.)
The name bellybuttonlint.com reminded me of something a friend said a few years back about wanting parsnips.com, so I immediately ran out and checked parsnips.com and it’s available… for a mere $48,620.00 US dollars. –$48k??? Okay, lady, whatever you say.
(Parsnip.com -singular- is also taken, but doesn’t have a webpage of any kind.)
Now that I’ve gotten the domain names BS out of my system. It’s back to the subject.
Instead of relying on your site’s admin page, login to your Google Analytics site and take a good look at things like bounce rate, time on site (avg. session duration), pages/sessions, and returning visitors. These will tell you a lot about your viewing audience.
The bounce rate is how many people visited your site’s first page and didn’t go anywhere else. Which, according to Google, is not necessarily bad. It means that they read your first page, but didn’t go exploring. For a blog, this isn’t all bad. But combined with a short session duration it could be.
Your stats are important, they tell you about how your audience interacts with your site. You need to understand these sometimes confusing numbers. Fortunately, Google is more than happy to explain things.
One last bit of advice. Use a spam filter, allow comments, but approve them before you allow them to be post, use a contact form that doesn’t expose your addy to spam bots and check that email every day. People like to feel like you care about them and their opinions.