This is a post I started a few days back:
On April 21st Google is going to start dinging your page rank, or whatever they call it these days, for not being “mobile friendly.” So here I am fixing websites for the company, and a number of other people who don’t know how to fix the mess they spent months creating.
Google’s webmaster tools is one of the better resources to test your site. But when I changed the setups to get an attaboy from Google the appearance of the sites sucked. Several sites looked great in “Chrome, Canary” but looked awful on my old Galaxy S III.
I’m now looking forward to another long night, not because it’s difficult, but because nobody told me they had a problem until they were up against the wall. (I can’t even bitch because I’m guilty of putting off the work on my own sites as well.)
Well I beat the deadline on all the primary pages, but now I’m stuck going through an ungodly number of less important pages making sure that they are also mobile friendly.
No matter how simple it sounds when you first start this sort of project, it’s been my experience that websites are rarely laid out by some well organized master plan, instead they grow, kind of like that stuff in the back of the refrigerator. Lots of interesting colors, but completely forgotten, until you finally clean out the fridge. Or in this case the website. –For example, I have one very small business site with fewer than a dozen pages. But it’s directory is infested with a dozen more orphan pages and something between sixty and seventy images that no longer have any connection to the current installation. So I find myself spending an inordinate amount of time checking and rechecking all the active pages, hoping I don’t delete anything important. Yeah, I know I’ll undoubtedly zap something important. This is why I keep several backups in several places. –Murphy rules!
If you take that headache and multiply by six, maybe eight sites -I don’t remember for sure- toss in at least two sites that have been up since the late 90’s / early 2000’s and you can imagine what kind of mess I’m dealing with. –Excedrin is once again one of the major food groups.
The real trick is going to be figuring out which of the next batch of changes Google has been hinting about are going to be instituted and prepping for them, so it gets done without running on three or four hours sleep like I did this time around.
Ah well, I volunteered. Ending whine. Returning to work.