Thoughts 23 Apr 2008 01:07 am
Powdered alcohol - Just add water
AMSTERDAM (Reuters) - Dutch students have developed powdered alcohol which they say can be sold legally to minors.
The latest innovation in inebriation, called Booz2Go, is available in 20-gramme packets that cost 1-1.5 euros ($1.35-$2).
Top it up with water and you have a bubbly, lime-colored and -flavored drink with just 3 percent alcohol content.
“We are aiming for the youth market. They are really more into it because you can compare it with Bacardi-mixed drinks,” 20-year-old Harm van Elderen told Reuters.
Hmmm? — Lime flavored beer? Yuk!
Ok, fizzy, alcoholic Kool-aid to keep the tots quiet.
The inventors say that since it’s legal in Holland to drink at the age of 16, this is aimed at a younger crowd.
Alcohol sales aimed at children…..
Is it just me or is there something inherently wrong with their business model.
– Potentially profitable, but just wrong.
If you think that it will stay at 3% check out this chem co.