Thoughts 10 Nov 2007 08:58 am
Miller Brewing Co.
This was going to be a blog about the Miller Lite ad in which a dalmatian appears on a wagon drawn by Clydesdales. The Miller truck then pulls up and the dog jumps aboard and the truck drives off.
However, I ran across this tidbit from 2006 or there abouts:
A man once responded to some sort of email campaign from Miller. He later decided he no longer wanted to participate in any other campaigns, so he gave them a bogus email addy. Cool, problem solved…. Wrong.
Miller Brewing tracked down a bunch of people who had taken this approach and sent these people emails letting them know that they were back on the list.
This is from the Spam Kings blog:
Turns out this spooky little spam was the work of Equifax, the big credit reporting agency that shut down its Boca Raton-based spam operation, Naviant, in 2003, due to the impending passage of CAN-SPAM.
The Miller campaign suggests that Equifax’s spamming, and Naviant itself, are alive and well. Customer-contact.net, the domain referenced in the Miller spam, is associated with former Naviant head and longtime ROKSO spammer Scott Hirsch. The IP address hosting the customer-contact.net domain belongs to Naviant.
As they said on Ad-Verse blog:
How sociopathic is that?!?
There are no secrets; Only things someone forgot to mention.