Thoughts 23 Sep 2006 09:05 am
Amazon dot com
In the last week or so, Amazon was down for a couple of hours, back in August, and according to Keynotes Logs the response time dropped to as little as 60% on several occasions, this month.
Amazon.com’s director of corporate communications, Patty Smith, said she had “not heard of any problems with our servers.”
Sounds like your typical suit to me, when in doubt lie. Trouble, what trouble?
Amazon host parts of Borders and Target, the holiday rush hasn’t started yet and already they’re having problems.
Target is being sued, by National Federation for the Blind, under the American with Disabilities Act, because their website is not designed to be easily accessible to blind users.
Since the ADA doesn’t specifically mention websites, the folks at Target figured it didn’t apply to them.
Now Target is making a really bad marketing move, they’re fighting the case, which, win or lose, will give them a reputation for being disability, hostile.
I’m sure that the vision impaired make up less than 10% of their customer base. But, in a market, where Walmart is stomping the competition, I certainly wouldn’t want to lose between 7% and 10% of my customers.
I read that it would take between $800k and $2 million to fix the website. Target can afford to take this one time hit, but what happens when they get sued because someone can’t read english, or something equally as silly.
I’m sure Target was chosen, to set a precedent, and thereby force other major players to conform.